Cool covers by Merle Wilkening | 2nd September, 2022 | Playground
Once there were two brothers named Daniel and Markus Freitag, creative young men who had the unusual but simple idea of making bags out of used truck tarps. In 1993, from their shared apartment in Zurich, they started making one-of-a-kind pieces from recycled materials, such as old tarps, bicycle inner tubes and car safety belts, by hand. Nearly three decades and numerous design prizes later, the two-man workshop has become a company that employs 250 people. The Freitag bags turned into cult items and traveled the world, just like the truck tarps they were made of. Today, the Freitag range includes more than 50 bags and accessories, each of them unique. Fans can design certain models themselves online or produce them in so-called sweat-yourself- shops in Zurich, Bangkok or Kyoto. The first “Messenger Bag F13 TOP CAT” received a particularly high honor in 2011 when it featured in the Standard Deviations exhibition hosted by the Museum of Modern Art in New York – a fairytale tribute to the brothers and their remarkable idea.